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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen

データ種別 電子ブック
出版情報 Amsterdam : Amsterdam University Press , [2018]
本文言語 英語
大きさ 1 online resource (276 pages) : illustrations, music

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URL (芸大)電子ブック 電子ブック(EBSCO: eBook Open Access Collection)
EB2200286
9789048531677

書誌詳細を非表示

資料種別 機械可読データファイル
一般注記 "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
Open Access
Includes bibliographical references and index
Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018)
著者標目 *Christiansen, Paul Victor,
件 名 LCSH:Electronic books
BSH:Electronic books
FREE:History
LCSH:Music -- 20th century. -- United States -- Political aspects -- History  全ての件名で検索
LCSH:Music -- 21st century. -- United States -- Political aspects -- History  全ての件名で検索
LCSH:Music in advertising -- 20th century. -- United States  全ての件名で検索
LCSH:Music in advertising -- 21st century. -- United States  全ての件名で検索
FREE:Society & culture: general
BISACSH:POLITICAL SCIENCE / Public Policy / Cultural Policy
BISACSH:SOCIAL SCIENCE / Anthropology / Cultural
BISACSH:SOCIAL SCIENCE / Popular Culture
BISACSH:SOCIAL SCIENCE / General
FREE:Music -- Political aspects  全ての件名で検索
FREE:Music in advertising
FREE:United States
FREE:1900-2099
分 類 DC23:306.4/84240973
書誌ID ED00001469
ISBN 9789048531677

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