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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen
| データ種別 | 電子ブック |
|---|---|
| 出版者 | Amsterdam : Amsterdam University Press |
| 出版年 | [2018] |
| 本文言語 | 英語 |
| 大きさ | 1 online resource (276 pages) : illustrations, music |
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| 資料種別 | 機械可読データファイル |
|---|---|
| 一般注記 | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description Open Access Includes bibliographical references and index Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018) |
| 著者標目 | *Christiansen, Paul Victor, |
| 件 名 | LCSH:Electronic books BSH:Electronic books FREE:History LCSH:Music -- 20th century. -- United States -- Political aspects -- History 全ての件名で検索 LCSH:Music -- 21st century. -- United States -- Political aspects -- History 全ての件名で検索 LCSH:Music in advertising -- 20th century. -- United States 全ての件名で検索 LCSH:Music in advertising -- 21st century. -- United States 全ての件名で検索 FREE:Society & culture: general BISACSH:POLITICAL SCIENCE / Public Policy / Cultural Policy BISACSH:SOCIAL SCIENCE / Anthropology / Cultural BISACSH:SOCIAL SCIENCE / Popular Culture BISACSH:SOCIAL SCIENCE / General FREE:Music -- Political aspects 全ての件名で検索 FREE:Music in advertising FREE:United States FREE:1900-2099 |
| 分 類 | DC23:306.4/84240973 |
| 書誌ID | ED00001469 |
| ISBN | 9789048531677 |