OPAC

Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen

Material Type	E-Book
Publisher	Amsterdam : Amsterdam University Press
Year	[2018]
Language	English
Size	1 online resource (276 pages) : illustrations, music

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大阪芸大図書館

URL	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Req Memo	Reserve
URL	E-Book	電子ブック（EBSCO: eBook Open Access Collection）		EB2200286			9789048531677			Req Memo		Req Memo

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Media type	機械可読データファイル
Notes	"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description Open Access Includes bibliographical references and index Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018)
Authors	*Christiansen, Paul Victor,
Subjects	LCSH:Electronic books BSH:Electronic books FREE:History LCSH:Music -- 20th century. -- United States -- Political aspects -- History All Subject Search LCSH:Music -- 21st century. -- United States -- Political aspects -- History All Subject Search LCSH:Music in advertising -- 20th century. -- United States All Subject Search LCSH:Music in advertising -- 21st century. -- United States All Subject Search FREE:Society & culture: general BISACSH:POLITICAL SCIENCE / Public Policy / Cultural Policy BISACSH:SOCIAL SCIENCE / Anthropology / Cultural BISACSH:SOCIAL SCIENCE / Popular Culture BISACSH:SOCIAL SCIENCE / General FREE:Music -- Political aspects All Subject Search FREE:Music in advertising FREE:United States FREE:1900-2099
Classification	DC23:306.4/84240973
ID	ED00001469
ISBN	9789048531677