Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen
Material Type | E-Book |
---|---|
Publisher | Amsterdam : Amsterdam University Press |
Year | [2018] |
Language | English |
Size | 1 online resource (276 pages) : illustrations, music |
Hide details.
Media type | 機械可読データファイル |
---|---|
Notes | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description Open Access Includes bibliographical references and index Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018) |
Authors | *Christiansen, Paul Victor, |
Subjects | LCSH:Electronic books BSH:Electronic books FREE:History LCSH:Music -- 20th century. -- United States -- Political aspects -- History All Subject Search LCSH:Music -- 21st century. -- United States -- Political aspects -- History All Subject Search LCSH:Music in advertising -- 20th century. -- United States All Subject Search LCSH:Music in advertising -- 21st century. -- United States All Subject Search FREE:Society & culture: general BISACSH:POLITICAL SCIENCE / Public Policy / Cultural Policy BISACSH:SOCIAL SCIENCE / Anthropology / Cultural BISACSH:SOCIAL SCIENCE / Popular Culture BISACSH:SOCIAL SCIENCE / General FREE:Music -- Political aspects All Subject Search FREE:Music in advertising FREE:United States FREE:1900-2099 |
Classification | DC23:306.4/84240973 |
ID | ED00001469 |
ISBN | 9789048531677 |
Similar Items
Usage statistics of this contents
Number of accesses to this page:1times
※After September 23, 2020