Mendeley出力
Commercial communication in the digital age : information or disinformation? / edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann
(Age of access? grundfragen der informationsgesellschaft, ; 7)
| データ種別 | 電子ブック |
|---|---|
| 出版者 | Boston/Berlin : De Gruyter |
| 出版年 | [2017] |
| 本文言語 | 英語 |
| 大きさ | 1 electronic resource (viii, 270 pages ) |
書誌詳細を非表示
| 資料種別 | 機械可読データファイル |
|---|---|
| 一般注記 | Open Access Includes bibliographical references, Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies Description based on print version record; resource not viewed |
| 著者標目 | Grubenmann, Stephanie, Rimscha, Bjørn von, 1978- Siegert, Gabriele, |
| 件 名 | BSH:Electronic books LCSH:Advertising LCSH:Mass media -- Economic aspects 全ての件名で検索 FREE:Advertising FREE:Mass media -- Economic aspects 全ての件名で検索 |
| 分 類 | DC23:659.14/4 |
| 書誌ID | ED00001729 |
| ISBN | 9783110416794 |