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Handbook of Brand Semiotics
| データ種別 | 電子ブック |
|---|---|
| 出版者 | [Place of publication not identified] : Kassel University Press GmbH_Legacy |
| 出版年 | 2015 |
| 本文言語 | 英語 |
| 大きさ | 1 online resource |
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| 資料種別 | 機械可読データファイル |
|---|---|
| 内容注記 | Front Cover; Title page ; Imprint ; About the Contributors ; Contents ; George Rossolatos: Chapter 1: Introduction ; Dario Mangano and Gianfranco Marrone: Chapter 2: Brand language: Methods and models of semiotic analysis ; F. Xavier Ruiz Collantes and Mercé Oliva: Chapter 3: Narrativity approaches to branding ; Carlos A. Scolari: Chapter 4: Transmedia storytelling: Brands, narratives and storyworlds ; Francesco Mangiapane: Chapter 5: Yo logo(s): On the icono-plastic configuration of brand symbols ; Ilaria Ventura: Chapter 6: Semiotic roadmap for packaging design John A. Bateman: Chapter 7: Adressing methodological challenges in brand communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising Kay L. O'Halloran, Peter Wignell and Sabine Tan: Chapter 8: Online university branding: A multimodal social semiotic approach ; Per Ledin and David Machin: Chapter 9: A multimodal critical discourse analytic approach to university rebranding ; Jennie Mazur: Chapter 10: Building the IKEA brand in Germany: A cultural semiotic approach |
| 一般注記 | Open Access Includes bibliographical references (pages 446-457) Vendor-supplied metadata |
| 著者標目 | *Rossolatos, George. |
| 件 名 | FREE:Handbooks and manuals BSH:Electronic books LCSH:Semiotics -- Handbooks, manuals, etc 全ての件名で検索 LCSH:Communication -- Handbooks, manuals, etc 全ての件名で検索 LCSH:Marketing -- Handbooks, manuals, etc 全ての件名で検索 LCSH:Branding (Marketing) FREE:Semiotics FREE:Marketing FREE:Communication FREE:Branding (Marketing) |
| 分 類 | DC23:302.2 |
| 書誌ID | ED00003595 |
| ISBN | 9783737600439 |