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Marketing Management and Communications in the Public Sector / Martial Pasquier
(Routledge masters in public management)
| データ種別 | 電子ブック |
|---|---|
| 版 | Second edition |
| 出版者 | London : Taylor and Francis |
| 出版年 | 2017 |
| 本文言語 | 英語 |
| 大きさ | 1 online resource : text file, PDF |
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| 資料種別 | 機械可読データファイル |
|---|---|
| 内容注記 | Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index |
| 一般注記 | "This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers."--Provided by publisher Open Access Includes bibliographical references and index |
| 著者標目 | *Pasquier, Martial, Villeneuve, Jean-Patrick. |
| 件 名 | BSH:Electronic books LCSH:Government publicity LCSH:Communication in public administration BISACSH:BUSINESS & ECONOMICS -- Business Communication -- General 全ての件名で検索 BISACSH:BUSINESS & ECONOMICS -- Marketing -- General 全ての件名で検索 BISACSH:POLITICAL SCIENCE -- Public Affairs & Administration 全ての件名で検索 FREE:Communication in public administration FREE:Government publicity |
| 分 類 | DC23:352.7/48 |
| 書誌ID | ED00003758 |
| ISBN | 9781315622309 |