Mendeley出力
Digital gaming and the advertising landscape / Teresa de la Hera
(Games and play)
| データ種別 | 電子ブック |
|---|---|
| 出版者 | Amsterdam : Amsterdam University Press |
| 出版年 | [2019] |
| 本文言語 | 英語 |
| 大きさ | 1 online resource (208 pages) |
書誌詳細を非表示
| 資料種別 | 機械可読データファイル |
|---|---|
| 内容注記 | 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions |
| 一般注記 | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context Open Access In English Includes bibliographical references and index Online resource; title from digital title page (viewed on November 26, 2019) |
| 著者標目 | *Hera, Teresa de la, |
| 件 名 | LCSH:Electronic books BSH:Electronic books FREE:Computer games LCSH:Computer games LCSH:Advertising -- Computer games 全ての件名で検索 FREE:Media studies BISACSH:GAMES -- Video & Electronic 全ての件名で検索 FREE:Advertising FREE:Computer games |
| 分 類 | DC23:794.8 |
| 書誌ID | ED00001492 |
| ISBN | 904853867X |