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RT Book, Whole SR Print DC OPAC T1 M. A. M. E., market and media evaluation : the AIA handbook of advertising to business, industry, government, and the professions / Editor in chief: Robert D. Schiller A1 Schiller, Robert D. A1 Association of Industrial Advertisers YR 1969 FD [1969] SP xiii, 434 p. K1 Advertising media planning -- Addresses, essays, lectures K1 Marketing -- Addresses, essays, lectures PB Macmillan PP London ; [New York] LA English (英語) CL LCC:HF5823 CL DC:658.8 NO Includes bibliographical references NO 書誌ID=6000387943; NCID=BA17310265; LK [OPAC]http://lib-op2.osaka-geidai.ac.jp/opac/opac_link/bibid/6000387943 LK [Webcat Plus]http://webcatplus-equal.nii.ac.jp/libportal/DocDetail?hdn_if_lang=jpn&txt_docid=NCID:BA17310265 OL 30