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RT Book, Whole SR Electronic DC OPAC T1 Digital gaming and the advertising landscape / Teresa de la Hera T2 Games and play A1 Hera, Teresa de la, YR 2019 FD [2019] SP 1 online resource (208 pages) K1 Electronic books K1 Electronic books K1 Computer games K1 Computer games K1 Advertising -- Computer games K1 Media studies K1 GAMES -- Video & Electronic K1 Advertising K1 Computer games PB Amsterdam University Press PP Amsterdam SN 904853867X SN 9789048538676 LA English (英語) CL DC23:794.8 NO The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context NO Open Access NO In English NO Includes bibliographical references and index NO Online resource; title from digital title page (viewed on November 26, 2019) NO 書誌ID=ED00001492; LK [E Book]https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2251020 OL 30