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RT Book, Whole SR Electronic DC OPAC T1 Star Wars and the history of transmedia storytelling / edited by Sean Guynes and Dan Hassler-Forest T2 Transmedia ; A1 Hassler-Forest, Dan 1973- A1 Guynes, Sean A. YR 2017 FD 2017 SP 1 online resource (PDF, 329 pages) K1 Electronic books K1 Electronic books K1 Criticism, interpretation, etc K1 transmedia K1 star wars K1 popular culture K1 science fiction K1 media franchising K1 Star Wars films -- History and criticism K1 Media studies K1 Society and culture: general K1 Society and social sciences Society and social sciences K1 PERFORMING ARTS -- Reference K1 SOCIAL SCIENCE -- General K1 Star Wars films K1 Erzählen K1 Intermedialität K1 Star wars PB Amsterdam University Press PP Amsterdam SN 9789048537433 SN 9048537436 SN 9462986215 SN 9789462986213 LA English (英語) CL DC:791 NO Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise NO Open Access NO Undetermined NO Includes bibliographical references (pages 297-315) and index NO BIBID=ED00001417; LK [E Book]https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1701493 OL 30